Case Study: Leading US PC Manufacturing Company achieves higher customer satisfaction and sales–delivery alignment with Blueocean Market Intelligence

Leading technology vendor improved customer satisfaction through better alignment of sales and delivery channels with customer preferences

Leading US PC Manufacturing Company faced a need for consolidated performance business intelligence: capture revenue performance across product categories and consumer segments, measure KPIs like repurchase likelihood, and assess satisfaction for security, quality and profitability across products and services. To address this, Blueocean Market Intelligence was engaged to deliver analytics and visualization services, leveraging its 360 Discovery approach and SSRS-based reporting to translate disparate data into actionable insights.

Blueocean Market Intelligence cleaned and modeled data across 13 areas, 30 sub-regions and over 100 accounts, implemented complex KPI calculations, and built dynamic, role- and geography-based dashboards and SSRS reports. The solution gave account managers a satisfaction tracker by sales channel and retailer, enabled faster decisions on market focus and product/service improvements, delivered a competitive landscape view versus the top ten competitors, and drove measurable impacts including improved CSAT scores and better product and service offerings.