Greenbook B2B Case Studies & Customer Successes

2nd St Strategy saves 15 hours per project with Inex One AI transcript analysis

2nd St Strategy

Albuquerque International Sunport achieves real-time passenger insights in 60 days with Gold Research

Albuquerque International Sunport

Allstate validates cell phone insurance concept testing with 1Q by Greenbook

Allstate

Associated British Foods achieves faster validation and refined positioning for Ovaltine RTD with Greenbook’s Product Hub by MMR

Associated British Foods

association representing private water operators gains insight into municipal outsourcing barriers with Greenbook

Association Representing Private Water Operators

Audacy boosts audio ad engagement insights with Alter Agents

Audacy

Audi achieves record sales growth with Greenbook (Kantar Marketplace)

Audi

Beyond Meat defends sales and shelf space with Bamboo Brands

Beyond Meat

billionaire achieves clearer mega yacht concept design with Greenbook’s Mindspeller

Billionaire

BRYTER achieves clearer, more effective RRMM campaign messaging with Greenbook research

BRYTER

Cebu Pacific achieves consistent APAC brand tracking with TGM Research

Cebu Pacific

a child nutritional drink category client reverses sales decline with RSB Insights & Analytics

Child Nutritional Drink (cnd) Category Client’s Brand

Chinese Government Entity gains a comprehensive view of the U.S. quality service industry with Greenbook

Chinese Government Entity

City of Antwerp strengthens its brand strategy with Mindspeller

City of Antwerp

Coinbase shapes go-to-market strategy with AI-moderated research from NewtonX

Coinbase

Conair's Scünci achieves 16% CAGR with Finch

Conair

Covidien gains confidence in global medical device launch with Greenbook TRC Insights

Covidien

cruise line cuts survey analysis time by over 80% with Greenbook's Quillit

Cruise Line

Dairy Farmers of Wisconsin reduces shopper journey leakage with Greenbook

Dairy Farmers of Wisconsin

Danone accelerates agile strategic decision-making with Greenbook’s wargaming approach

Danone

Drive Research boosts eCommerce sales by 65% with Greenbook UX research

Drive Research

Drive Research recruits 22 hard-to-reach focus group participants in under one week for a feminine hygiene product company with Greenbook

Drive Research

Endowus achieves solid PR traction and website traffic with Greenbook's data-driven wealth insights report

Endowus

Ernströmgruppen AB achieves fast, efficient access to expert insights with Inex One

Ernströmgruppen AB

Facile IT boosts brand awareness with Greenbook's TV campaign testing and tracking

Facile IT

a Fortune 500 strategic expansion company achieves a board-ready expansion decision with SIS International Research

Fortune 500 Strategic Expansion Company

Fox Sports proves ad effectiveness for FIFA World Cup with YouGov BrandIndex

Fox Sports

Freudenberg Household Products achieves category leadership with Greenbook and Gold Research Inc.

Freudenberg Household Products (fhp)

Future of Food Institute accelerates sustainable food system research with Greenbook’s CMNTY Platform

Future of Food Institute

a global consumer goods manufacturer improves forecast accuracy with Greenbook's predictive forecasting solution

Global Consumer Goods Manufacturer

a global CPG brand validates spicy snack concept with Touchstone Research sensory taste testing

Global CPG Brand

a global high-tech material manufacturer assesses EVA sheet market opportunity with Greenbook

Global High-tech Material Manufacturer

a global personal and home care manufacturer boosts product pick-ups with Greenbook's RSB Insights & Analytics

Global Personal and Home Care Manufacturer

Global Steam Systems Manufacturing Company tests market opportunity for five products with Greenbook

Global Steam Systems Manufacturing Company

Global Survey manages holiday fieldwork and boosts completes with Greenbook

Global Survey

Global Survey achieves fast, smooth scripting and sampling support with Greenbook

Global Survey

Global Survey gains insights into India’s beer market with Greenbook

Global Survey

Global Survey delivers complex healthcare brand research with Greenbook

Global Survey

a global technology leader achieves real-time competitive intelligence with SIS International Research

Global Technology Leader

a global transportation technology company gains market opportunity insights with Greenbook

Global Transportation Technology Company

GOLD Research Inc. improves restaurant customer journeys with Greenbook

GOLD Research INC

Hooters achieves real-time in-store customer insights with Gold Research Inc

GOLD Research INC

GOLD Research Inc reduces customer attrition and boosts revenue with Greenbook customer journey mapping

GOLD Research INC

Google achieves consistent global retail messaging with SKIM

Google

Harvest Insights, LLC drives donor engagement with Greenbook

Harvest Insights, LLC

Harvest Insights, LLC improves holiday conversion and retailer conversations with Greenbook

Harvest Insights, LLC

Havas builds a global connected insights platform with YouGov

Havas

Hello Bank strengthens its connection with young customers with Mindspeller

Hello bank

Homes.com drives 51K page views and strengthens industry trust with YouGov

Homes.com

Illuminas reduces discounting and lifts ASP with Greenbook pricing strategy research

Illuminas

Illuminas achieves clearer sub-brand strategy insights with Greenbook

Illuminas

Illuminas helps a Fortune 100 hardware and software provider improve partner satisfaction with quarterly tracking research

Illuminas

Inex One achieves faster access to niche B2B experts with Greenbook

Inex One

Inginit Technology Pte. Ltd improves brand tracking and sentiment insights with Greenbook data analytics solutions

Inginit Technology Pte. Ltd

Insperity strengthens thought leadership with Provoke Insights

Insperity

International Hotel Chain Clarifies Guest Decision Drivers with Greenbook’s Campaign Platform Research

International Hotel Chain

a large energy provider improves industrial buyer engagement with Greenbook

Large Energy Provider

a large pharmaceutical company optimizes CME experiences for HCPs with Greenbook

Large Pharmaceutical Company

a largest nonprofit testing laboratory in the world refreshes market positioning and strategy with Greenbook

Largest Nonprofit Testing Laboratory in the World

a leading alcohol beverage manufacturer increases revenue with Greenbook’s pricing strategy optimization

Leading Alcohol Beverage Manufacturer

a leading consumer brand refreshes consumer insights and growth strategy with SIS International Research

Leading Consumer Brand

a leading FMCG brand launches a top-performing product with 4.7★ ratings using Greenbook’s i-Genie.ai CX Bench

Leading FMCG Brand

a leading telecom service provider gains customer usage insights and service improvement feedback with Greenbook

Leading Telecom Service Provider

Lidl strengthens fresh brand positioning with Mindspeller

Lidl

Lufthansa gains brand perception insights with YouGov BrandIndex

Lufthansa

a major global beverage company achieves faster product approvals and higher consumer satisfaction with SIS International Research's sensory analytics

Major Global Beverage Company

a major snacking manufacturer grows a new brand into a million-dollar business with RSB Insights & Analytics

Major Snacking Manufacturer

a major telecom player transforms customer feedback analysis with Yabble Gen

Major Telecom Player

Marcus Thomas speeds AOR pitch research by 1-2 weeks with Thrivable

Marcus Thomas

Mondadori uncovers kids’ and teens’ entertainment preferences with Glaut

Mondadori

NAED uncovers $2–$4 billion in annual savings opportunities with Greenbook and Gold Research

National Association of Electrical Distributors (NAED)

Netflix captures regional Arabic voices with Greenbook’s Multilingual Connections

Netflix

No7 accelerates agile new product development with Kantar Marketplace

No7

NortonLifeLock improves onboarding and customer journey insights with Gold Research's journey mapping solution

NortonLifeLock

a top automotive company gains sharper audience and brand platform insight with Greenbook

One of the World’s Top Automotive Companies

Outdoor Industry Association achieves faster, high-quality outdoor consumer insights with Rep Data

Outdoor Industry Association (oia)

Princes achieves 12% category growth with VST virtual store trials

Princes

QRCA achieves a data-driven growth strategy with Civicom Marketing Research Services and Quillit

QRCA

a major retailer expands into urban markets with Greenbook's Jobs-To-Be-Done research

Retailer (major Retailer Targeting Urban Markets)

Reuters Institute gains deeper insight into digital news payment motivations with YouGov

Reuters Institute

RSB Insights & Analytics uncovers Gen Z interests with Greenbook’s AI social media analytics

RSB Insights & Analytics

Sage reshapes AI product development with Basis Global

Sage

SCHAEFER improves driver happiness insights with Greenbook research

SCHAEFER

Sensorem achieves fast, cost-efficient international market insights with Inex One

Sensorem

Simon-Kucher and Partners achieves high-quality niche B2B respondent recruitment with Rep Data

Simon-Kucher and Partners

SIS achieves a single global evidence base for expansion decisions with Greenbook's market research

SIS

Snap, Inc. uncovers AR-driven engagement and purchase insights with Alter Agents

Snap, Inc

Strategic Research Initiatives LLC helps a French actress build U.S. brand visibility with Greenbook

Strategic Research Initiatives LLC

Strategic Research Initiatives LLC achieves 80%+ online response rates and cuts costs with Greenbook

Strategic Research Initiatives LLC

Strategic Research Initiatives LLC helps a major motorsports manufacturer boost dealership CSI response rates with Greenbook

Strategic Research Initiatives LLC

Strategic Research Initiatives LLC helps a European luxury car manufacturer understand high problem-per-100 ratings with Greenbook

Strategic Research Initiatives LLC

Tempo-Team boosts association strength by 30% with Greenbook’s Mindspeller

Tempo-Team

TGM Research achieves robust bi-national activism insights with Greenbook

TGM Research

TGM Research achieves 250 interviews across 5 remote regions with Greenbook

TGM Research

TGM Research achieves nationally representative cross-country philanthropic insights with Greenbook

TGM Research

TGM Research achieves representative South African workplace insights with Greenbook

TGM Research

TGM Research gains timely insights into public perceptions of repatriation with Greenbook

TGM Research

TGM Research achieves a robust regional youth engagement dataset with Greenbook

TGM Research

TGM Research delivers a reliable multi-country financial behavior dataset with Greenbook

TGM Research

The Dieringer Research Group helps a healthcare provider rebrand with Greenbook research insights

The Dieringer Research Group (The DRG)

The Gut Stuff achieves stronger purchase intent and validated gut-health appeal with Greenbook’s concept and product testing

The Gut Stuff

The Sound achieves a more nuanced comms strategy with Greenbook

The Sound

The Sound achieves a clear framework for network reliability with Greenbook

The Sound

The Sound helps a leading web browser refine brand positioning with Greenbook

The Sound

The Sound helps a personalized shopping app identify top value propositions with Greenbook

The Sound

The Sound achieves deeper audio audience insights with Greenbook

The Sound

The Sound helps a dating platform better understand LGBTQ+ daters with mixed-method research

The Sound

ThinkGeek revitalizes brand relevance and fuels acquisition momentum with Finch

ThinkGeek

Threadline achieves high-fidelity multilingual research insights with Multilingual Connections

Threadline

TikTok improves acquisition strategy with Socratic Technologies

TikTok

a top American luxury brand sharpens luxury segmentation and boosts consideration with SIS International Research

Top American Luxury Brand

a top U.S. banking institution improves customer issue resolution with The Dieringer Research Group (The DRG)

Top U.S. Banking Institution

Touchstone Research, Inc. validates Gen Alpha platform concepts with Greenbook

Touchstone Research, Inc

TRC Insights helps an established legal services provider price a new subscription service with Greenbook's Bracket™

TRC Insights

TRC Insights achieves optimal pricing for 200+ medical procedures with Greenbook’s MDS and conjoint analysis

TRC Insights

Unilever launches an award-winning consumer brand with Vurvey

Unilever

Unilever drives growth with Greenbook and SKIM's NRM solution

Unilever

Veylinx boosts hard seltzer innovation insights with Greenbook

Veylinx

WS Audiology shortens patient delays with Gold Research journey mapping and research

WS Audiology

Wunderman Thompson boosts data quality by up to 50% with Rep Data's custom recruitment

Wunderman Thompson

Greenbook B2B Case Studies & Customer Successes

Case Studies

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