Case Study: Freudenberg Household Products achieves category leadership with Greenbook and Gold Research Inc.

Freudenberg Household Products (fhp) recovers multimillions in revenue leakages with Greenbook in 60 days

Freudenberg Household Products (FHP) and their O-Cedar brand faced a challenge in understanding the shopper's path to purchase for mops and brooms, which prevented them from optimizing their market strategy. To address this, they engaged vendor Gold Research Inc., which applied its proprietary journey-mapping and path-to-purchase research solution to gain actionable insights.

Gold Research Inc. conducted workshops and then captured real-time, in-the-moment reactions from multiple shopper segments across key channels. By applying combined qualitative and quantitative analytics, they delivered customized journey maps. The project was completed on time and within budget, recovering multimillions in revenue leakages and establishing category leadership for FHP.

Freudenberg Household Products (fhp)