Case Study: Future of Food Institute accelerates sustainable food system research with Greenbook’s CMNTY Platform

Future of Food Institute set up a 13-country study in a single afternoon with Greenbook

The Future of Food Institute, a non-profit organization, faced the challenge of accelerating the transition to a more sustainable food system by understanding consumer attitudes across 13 European countries. They needed a research solution capable of recruiting an international panel and collecting high-quality data through a variety of engaging, qualitative methods. To meet this challenge, they partnered with vendor Greenbook and utilized the CMNTY Platform for data collection.

Greenbook's CMNTY Platform provided an agile and versatile solution, integrating with Dynata for easy international recruitment. The platform's ease of use and combination of modules—including forums, surveys, and live online focus groups—enabled high participant engagement. The successful study resulted in valuable insights that led to a project extension. The Future of Food Institute continues to use the platform, having developed standard, flexible research formats based on their positive experience with Greenbook.

Future of Food Institute