Case Study: Mondadori uncovers kids’ and teens’ entertainment preferences with Glaut

Mondadori gathers 1,600+ kids’ insights in 3 days with Greenbook

Mondadori, a major media company, needed reliable and up-to-date insights into the entertainment preferences of children, pre-teens, and teens, a demographic notoriously difficult to research. Their challenge was to understand how these young audiences engage with various media formats to inform critical decisions on editorial commissioning, content strategy, and advertising. The vendor, Greenbook, presented a solution using Glaut, an agentic research system.

The solution implemented by Greenbook involved Glaut's AI Moderation Agent, which conducted one-on-one, voice-based interviews that adapted naturally to each young participant. This platform automated the entire workflow, from scripting to analysis, and included robust fraud prevention. As a result, Glaut gathered responses from over 1,600 children with a 96% completion rate. The study was completed in just three days, providing Mondadori with deeper, more nuanced insights and drastically accelerating their decision-making process.

Mondadori