Case Study: a health insurance carrier achieves on-demand consumer insights with Greenbook's TRC Insights community

a health insurance carrier runs 50 annual research inquiries with Greenbook

A health insurance carrier wanted to establish on-demand access to its target audience of current and prospective members to guide its everyday decision-making. The vendor, Greenbook, provided a solution using a proprietary online research community.

Greenbook built a long-term market research online community (MROC) tailored for the client. This solution proved to be a high-value asset, engaging in about 50 independent inquiries per year. It became integral to the team's decision-making, allowing them to react quickly to market changes, which was especially valuable during the pandemic for obtaining instantaneous feedback on telehealth and COVID-19 sentiments.