Case Study: Global Survey manages holiday fieldwork and boosts completes with Greenbook

Global Survey closes study within the holiday timeline with Greenbook

Global Survey, a market research organization, faced the challenge of managing a study with a slow participation rate due to its timing over the Christmas holiday. They also required assistance with quota management. To address this, they partnered with the vendor Greenbook.

Greenbook implemented a solution that involved working to get maximum completes before the holidays began and following a mixed methodology approach. The result was that the study was closed successfully within the original timeline despite the holiday period. The client was very happy with how the study was managed and appreciated Greenbook's efforts.

Global Survey