Case Study: an industry association becomes a global virtual community with Greenbook and Geo Strategy Partners

Industry Association becomes a global virtual community with Greenbook after 3-day strategy session

The customer, an industry association, was facing a rapid decline in membership and a diminished value proposition as technological changes marginalized its original purpose. The vendor, Greenbook, presented a case study from Geo Strategy Partners, which employed market research and stakeholder interviews to address this challenge.

Geo Strategy Partners conducted research and facilitated a strategic positioning session with the association's board. Their solution was to innovate the business model, expanding the mission to serve a large population of non-member users with value-added training and services. As a result, the association was transformed from a declining club into a global virtual community focused on user needs.