Case Study: Ipsos achieves fast, accurate medical research transcripts with Global Lingo

Ipsos delivers medical research transcripts in 24–72 hours with Greenbook

Ipsos, a global market research company, needed accurate and timely transcripts and coded outputs from medical research sessions. Their challenge was to have this work delivered within 24 to 72 hours by certified native specialists, with coordination across multiple time zones and dependable support for their moderators and clients. The vendor, Greenbook, provided transcription and coding services to address this need.

Greenbook implemented an end-to-end research support solution featuring expert transcription by certified native professionals, verbatim and open-end coding, and dedicated project management. This resulted in Ipsos receiving high-quality outputs on schedule, enabling precise analysis. The rapid, reliable delivery and seamless coordination improved moderators' workflows and supported timely insight delivery to end clients.

Ipsos