Case Study: Google achieves consistent global retail messaging with SKIM

Google improves retail messaging across 15 markets with Greenbook

Google, a major technology company, faced the challenge of developing compelling and consistent B2B messaging for a global retail marketing campaign aimed at mid-market retailers. To tackle this, they partnered with the vendor SKIM to optimize their marketing communications strategy for a crowded online marketplace.

SKIM implemented a two-phased solution, beginning with training Google's marketers on best practices and generating messages. They then tested and refined these messages using a choice-based approach to identify the most effective ones. The result was a set of winning messages that Google deployed across all its marketing channels. This provided their sales and marketing teams with a consistent, global message to effectively communicate the value of their retail partnerships.

Google