Case Study: Land O’Frost achieves stronger premium packaging appeal with Behaviorally’s PackFlash®

Land O'Frost boosts premium lunch meat packaging appeal with Greenbook, winning over 50% of brand users

The customer Land O'Frost faced the challenge of redesigning the packaging for its Premium lunch meat line, which had remained unchanged for over twenty years. The vendor, Behaviorally, utilized its PackFlash® service to help address this need.

Behaviorally's solution identified a new design that leveraged the brand's existing trust while updating its category cues. The result was a successful launch in August 2020. The new packaging was preferred by over 50% of brand users and was perceived as higher quality, healthier, and more appetizing. Two national grocers were so pleased with the result that they requested to be the first to debut it in their stores.

Land O'Frost