Case Study: Netflix captures regional Arabic voices with Greenbook’s Multilingual Connections

Netflix streamlines localization with Greenbook in 18-hour coverage

Netflix faced challenges with localizing its film and series titles, descriptions, and marketing content for a linguistically diverse Arabic-speaking audience as it expanded in the Middle East. The streaming service partnered with vendor Multilingual Connections for its transcreation and localization services to ensure the content would resonate across the region.

Multilingual Connections recruited and trained a team of specialized copywriters from across the Middle East to provide highly creative transcreation in a variety of regional dialects. The vendor also provided feedback that helped Netflix improve its workflows through automations and integrations, which minimized human error and streamlined project management. This resulted in culturally-nuanced content and a highly effective partnership, as praised by a Netflix Globalization Vendor Manager.

Netflix