Case Study: a municipal political action organization influences Asian American voters with Springboard Market Research

a municipal political action organization helps elect a preferred candidate with Greenbook

The customer, a municipal political action organization, faced the urgent challenge of securing Asian American voter support to prevent a specific mayoral candidate's election. They needed to both generate support for their preferred candidates and educate these voters on how to confidently use ranked choice voting. They engaged the vendor, Greenbook, to address this critical pain point.

Greenbook implemented a qualitative research solution by recruiting a screened sample of undecided Asian American voters and conducting in-person focus groups. The vendor tested voter reactions to messaging and educational materials on ranked choice voting. As a result, the client was able to craft persuasive, research-informed messages. Greenbook's work contributed directly to the election of one of the client's preferred candidates.