Case Study: a major medical device manufacturer advances CRS treatment concepts with Applied Marketing Science

a major medical device manufacturer evaluates 2 CRS concepts with Greenbook

A major medical device manufacturer was looking to evaluate two potential product concepts for treating chronic rhinosinusitis (CRS). Their challenge was to understand current treatment practices and test physician receptiveness to these new ideas. The vendor, Applied Marketing Science, was engaged to conduct this market research.

Applied Marketing Science implemented a two-phased study, beginning with in-depth interviews to refine the concepts, followed by a quantitative survey to evaluate their appeal and likelihood of trial. The results were unexpected, indicating both concepts were well-received and had the potential to revolutionize pain management. This led the client to refine both concepts for use in tandem. The research from Applied Marketing Science provided clarity for prototype development and positioned the client to increase their market share.