Case Study: NAED uncovers $2–$4 billion in annual savings opportunities with Greenbook and Gold Research

NAED uncovers $2–$4 billion in annual cost exposure with Greenbook

The National Association of Electrical Distributors (NAED) faced a significant challenge as its members lacked a standardized product data journey baseline, resulting in inconsistent practices that harmed efficiency and profitability. Partnering with vendor Gold Research Inc, NAED sought to define an actionable benchmark to identify improvement opportunities and inform long-term data management strategies.

Gold Research Inc implemented a proprietary customer journey mapping approach, conducting extensive qualitative research and applying analytical techniques. The solution uncovered that poor product data management cost electrical distributors an estimated $2-$4 billion annually. The results included five prioritized recommendations for members, a polished journey map, and established KPIs, providing decision-makers with a clear path to reduce friction and focus investments for the highest return.

National Association of Electrical Distributors (NAED)