Case Study: Leger achieves efficient, affordable focus groups with Greenbook's CMNTY Platform

Leger speeds up focus groups with Greenbook, saving time on setup and analysis

Leger, a major Canadian-owned market research company, faced the challenge of organizing focus groups during the pandemic. Their previous in-person method was no longer viable, and they were discouraged by bad experiences with other online video technologies. They needed a solution that would allow client observers to be hidden from participants and provide features like automated transcription. The vendor Greenbook, through its CMNTY Platform, provided the solution.

The solution implemented by Greenbook was the CMNTY Platform, which met all of Leger's needs including a private backroom for observers and French tech support. As a result, Leger found the technology easy to learn and achieved shorter setup times, greater participant levels, and cost and time savings during analysis due to the platform's AI-driven transcription and bookmarking features.

Leger