Case Study: Fox Sports proves ad effectiveness for FIFA World Cup with YouGov BrandIndex

Fox Sports proves ad effectiveness in 3 days with Greenbook

Fox Sports, the official US broadcaster of the 2022 FIFA World Cup, faced the challenge of needing an accurate, scalable, and fast method to measure the positive brand impact for its over 15 advertising partners. They needed to pinpoint this brand lift specifically among soccer fans without the cost and delay of fielding multiple custom surveys. To meet this challenge, they partnered with vendor Greenbook and leveraged the YouGov BrandIndex platform.

The solution implemented by Greenbook involved using YouGov's always-on brand health tracking data to measure partner brands' advertising awareness and health among World Cup viewers before, during, and after the event. This methodology delivered a report just three days after the tournament concluded. The results quantified a significantly higher advertising awareness and brand health score among viewers compared to non-viewers. The success led Fox Sports to continue using BrandIndex for other major events like the Super Bowl.

Fox Sports