Case Study: Illuminas helps a Fortune 100 hardware and software provider improve partner satisfaction with quarterly tracking research

Illuminas drives partner satisfaction gains with Greenbook across 2,000–3,000 quarterly interviews

The customer, a Fortune 100 hardware and software provider, was seeking to improve its partner satisfaction score but lacked a consistent method to capture feedback from all partners. To address this challenge, they engaged the vendor Illuminas to develop a comprehensive research program.

Illuminas designed a streamlined online survey after extensive client collaboration, which is now deployed quarterly across 13 languages, collecting thousands of partner interviews. This solution enabled the client to take over 130 specific actions to enhance the partner experience. As a result, more than half of the target outcomes increased significantly over four years, driving major changes in the client's partner programs and marketing efforts.

Illuminas