Case Study: RSB Insights & Analytics uncovers Gen Z interests with Greenbook’s AI social media analytics

RSB Insights & Analytics uncovers 9 Gen Z interest clusters with Greenbook

The customer, a global recorded music and publishing company, faced the challenge of understanding the interests and aspirations of Gen Z to produce relevant and attractive content for this key demographic. They engaged vendor Greenbook and their customer RSB Insights & Analytics to address this need.

RSB Insights & Analytics implemented a proprietary AI-based Social Media Analytics solution, analyzing over one million Gen Z conversations from multiple online sources. This approach uncovered nine key trending interests and became foundational for the client's content development. The project provided a quick turnaround and major research cost savings, accomplishing its goals at a fraction of the cost of a quantitative study.

RSB Insights & Analytics