Case Study: a major privately held global confections firm achieves $500M+ in new revenue streams with Just The Facts Research, Inc.

a major privately held global confections firm acquires target with Greenbook and unlocks $500M in new revenue streams

The customer, a major privately held global confections firm, faced the challenge of identifying acquisition targets for competitive intelligence and growth. They enlisted the vendor, Greenbook, and its service provider Just The Facts Research, Inc., to conduct a comprehensive analysis of the global candy, snacks, and sweets industry to find the best fit candidates.

Greenbook's solution involved establishing criteria to narrow down targets based on sales, brand strength, and growth potential. This process resulted in the identification of three viable acquisition candidates. One target, in a new and desirable category, was successfully acquired. This acquisition, facilitated by Greenbook's work, seamlessly integrated into the client's business and generated over $500 million in new revenue streams.