Case Study: SCHAEFER improves driver happiness insights with Greenbook research

SCHAEFER finds only 51.3% of drivers happy with Greenbook

The customer, Schaefer, faced a challenge in understanding the declining job satisfaction among professional truck drivers, a trend that posed significant risks to recruitment and retention for their client, Drive My Way. They needed comprehensive research to quantify these shifts and identify the underlying factors contributing to driver discontent. The vendor, Greenbook, provided a market research solution to address this business issue.

Greenbook implemented a multifaceted research strategy, including a nationwide online survey of over 500 drivers segmented by experience and demographics. The solution revealed key insights, including a decline in overall driver happiness to 51.3% and identified critical factors like pay, productivity, and communication gaps. These results enabled Drive My Way to refine their recruitment and retention strategies, aiming to foster a more satisfied and loyal workforce.

SCHAEFER