Case Study: TRC Insights helps an established legal services provider price a new subscription service with Greenbook's Bracket™

TRC Insights uses Greenbook to price all modules and prioritize attorney-favorite features

TRC Insights worked with Greenbook to address a challenge faced by an established legal services provider. The provider needed to determine how to price and market a new information service for its subscriber base of attorneys, identifying which features were most valuable and how to best bundle them.

Greenbook employed its Bracket™ solution and Discrete Choice Conjoint Analysis to survey time-constrained attorneys. This research allowed the client to appropriately price all service modules and focus its marketing on the features and benefits that attorneys found most valuable.

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