Case Study: a child nutritional drink category client reverses sales decline with RSB Insights & Analytics

a child nutritional drink brand reverses sales and share declines with Greenbook

The client, a child nutritional drink category brand, faced significant sales and share declines due to a lack of consumer relevance and an uncompetitive pack price mix. They engaged vendor Greenbook and its partner RSB Insights & Analytics to reverse these losses by introducing a new, fun product format that would appeal to kids.

Greenbook and RSB Insights & Analytics conducted qualitative research with mothers to understand the challenges. The findings provided a clear direction for product optimization and a new pricing strategy. This resulted in the successful launch of an optimized product, which led to increased sales and a reversal of market share losses for the client's brand.