Case Study: Geo Strategy Partners tests a new pricing model with Greenbook

Geo Strategy Partners validates pricing model with 230 surveys using Greenbook

A global flight planning and navigation technology company engaged Geo Strategy Partners to test the validity of a new pricing model. The client needed business intelligence on the solutions used by various airlines for performance, navigation, and flight planning, as well as insights into brand awareness and unmet needs.

The solution from Geo Strategy Partners involved 230 completed quantitative surveys engineered from qualitative findings. The vendor's quantitative evidence validated the client's navigation pricing model and functionality, finding them aligned with market needs and superior to competitors. However, the results indicated the flight planning pricing model required a redesign as it was not perceived as logical, fair, or different from competitor offerings.