Case Study: No7 accelerates agile new product development with Kantar Marketplace

No7 scales concept screening to 150+ concepts with Greenbook

No7, a science-backed beauty and personal care brand, needed a systematic way to ensure its new product concepts would appeal to target consumers and drive growth. To meet this challenge in a highly competitive industry, they sought an agile solution from their vendor, Greenbook.

Using Greenbook's Kantar Marketplace, specifically the Concept eValuate solution, No7 rapidly scaled its agile concept screening program to over 150 concepts. This platform-based approach from Greenbook provided the brand with clear recommendations, giving them confidence in their product pipeline and allowing them to go to market knowing their new products would stand the test of time.

No7