Case Study: cruise line cuts survey analysis time by over 80% with Greenbook's Quillit

Cruise Line cuts analysis time by over 80% with Greenbook

The cruise line faced a significant challenge when a surge in Norovirus and related media coverage threatened its booking season. Manually analyzing hundreds of open-ended survey responses to understand specific passenger health concerns was projected to take weeks, risking mass cancellations and lost revenue. The vendor, Civicom Marketing Research Services, employed its Quillit AI-powered research assistant to address this urgent need.

Civicom's solution used Quillit to synthesize the open-ended data in real time, performing segmentation and targeted sentiment analysis to isolate key health themes. This reduced manual analysis time by over 80%. The rapid, evidence-backed insights enabled the cruise line to pivot its promotional messaging within days to highlight health protocols, which preserved the season's profitability. Civicom's service provided the crucial intelligence needed for the customer to respond effectively.

Cruise Line