Case Study: Insperity strengthens thought leadership with Provoke Insights

Insperity uncovers manager impact insights with Greenbook’s 1,000-employee study

Insperity, a leading HR services provider, wanted to strengthen its position as a trusted authority on workplace performance and leadership. Their challenge was to create original, data-driven thought leadership to spark industry conversation and support marketing efforts. They partnered with the vendor Provoke Insights for a B2B thought leadership research study.

Provoke Insights designed and executed a nationwide study that uncovered a significant disconnect in leadership perception across organizational levels. The research delivered high-impact insights, showing that organizations with high-performing managers are twice as likely to report overall business success. These findings were activated across Insperity's marketing and PR, successfully positioning them as a thought leader.

Insperity