Case Study: Harvest Insights, LLC improves holiday conversion and retailer conversations with Greenbook

Harvest Insights, LLC improves holiday conversion with Greenbook

Harvest Insights, LLC, a leading CPG brand, faced a challenge with fragmented seasonal shopping across online and in-store channels. Retailer platforms buried holiday content, had inconsistent product availability, and failed to connect seasonal shopping missions to products, which limited sales and brand visibility. The vendor, Greenbook, provided a research solution to address this.

Greenbook's solution utilized online shop-alongs and video diaries to map the full holiday shopping journey, capturing real-time consumer decision-making. As a result, the client received data-backed recommendations for digital product placement and seasonal merchandising. These recommendations are now being used to drive more strategic conversations with retailers to improve app content and brand visibility, with the goal of increasing conversion rates for the next holiday season.

Harvest Insights, LLC