Case Study: Wunderman Thompson boosts data quality by up to 50% with Rep Data's custom recruitment

Wunderman Thompson boosts data quality by up to 50% with Greenbook

Wunderman Thompson faced a significant challenge in recruiting highly specific B2B respondents for its market research projects. Traditional digital recruitment methods were failing, leading to a high incidence of bots and unengaged participants. This resulted in up to 50% of collected data being discarded, which increased costs and delayed projects. The company turned to Rep Data for a solution to this custom recruitment and data quality problem.

Rep Data implemented a custom recruitment methodology, sourcing qualified respondents from professional databases and platforms like LinkedIn and scheduling live interviews. This approach eliminated fraudulent respondents and poor response habits. The solution drastically improved data quality, reducing rejection rates from over 40% to just 2%. This saved Wunderman Thompson substantial time and money on data cleaning and allowed them to confidently assure clients of their data's validity.

Wunderman Thompson