Case Study: TGM Research achieves nationally representative cross-country philanthropic insights with Greenbook

TGM Research delivers 1,150 nationally representative respondents across 4 countries with Greenbook

TGM Research, a market research firm, was engaged by a postdoctoral researcher to understand how COVID-19 altered philanthropic behaviors across four distinct countries: Kenya, the USA, Egypt, and South Africa. The key challenges included overcoming digital accessibility disparities to ensure a representative sample, capturing cross-cultural nuances accurately, and guaranteeing the absolute reliability of the online survey technology to avoid data loss.

Greenbook provided the solution by supplying a nationally representative sample and managing the multi-country online data collection. Using their proprietary panels and applying culturally sensitive procedures, Greenbook implemented strategies to mitigate access gaps and ensure platform reliability. The results delivered by Greenbook included a robust dataset of 1,150 respondents, providing high-quality, comparable data that offered actionable insights into philanthropic trends and created a strong foundation for academic research, all while maintaining on-time execution and data quality standards across all markets.

TGM Research