Case Study: a leading global syrup brand maps UK and US flavor preferences with MindMarket

a leading global syrup brand runs a 500-person coffee taste test in London and New York with Greenbook

A leading global syrup brand wanted to understand consumer and professional preferences for coffee and syrup combinations across the different coffee cultures of London and New York. The client needed evidence to shape its flavour portfolio and go-to-market strategy, not a simple ranking. They engaged vendor Greenbook and its MindMarket service for this research.

Greenbook's MindMarket designed and executed simultaneous central location taste tests in both cities with 500 total participants. The study revealed distinct preference patterns between the two markets, providing the client with a clear roadmap for which flavours to prioritise in each location and how to communicate them to different audiences.