Case Study: Strategic Research Initiatives LLC achieves 80%+ online response rates and cuts costs with Greenbook

Strategic Research Initiatives LLC boosts response rate to 80% with Greenbook

The customer, Strategic Research Initiatives LLC, was working with a diesel engine manufacturer that faced a challenge with its long-running dealer satisfaction program. The program, which relied on a telephone methodology, had been experiencing a declining response rate for years. The client engaged vendor Greenbook to help transition the study and boost participation.

Greenbook's solution was to add an online component to the data collection methodology. The result far exceeded the client's expectation of a 10% response rate, with the first wave achieving a rate of over 80%. This success allowed the client to transition completely to an online-only program, which resulted in reduced data collection time and substantial cost savings for the manufacturer.

Strategic Research Initiatives LLC