Case Study: a major snacking manufacturer grows a new brand into a million-dollar business with RSB Insights & Analytics

a major snacking manufacturer grows into a million-dollar business with Greenbook

A major snacking manufacturer faced the challenge of gaining an early read on consumer drivers for trial and attitude development following the launch of a new brand with brightly-colored packaging. The vendor, Greenbook, through its partner RSB Insights & Analytics, employed a survey to new product triers to understand awareness, trial drivers, and purchase potential.

The solution from Greenbook involved fielding a survey which revealed exceptionally high in-store awareness and that package likeability drove purchase. Based on these insights, the client adjusted its in-store strategy and packaging design. This course-correction helped the new brand grow into a million-dollar business in its first year.