Case Study: Conair's Scünci achieves 16% CAGR with Finch

Conair's Scünci brand achieves 16% CAGR with Greenbook

The customer, Conair, faced declining sales and a lack of emotional connection with its target demographic for its Scünci brand of hair accessories. The vendor, Greenbook, was engaged to evaluate the category and develop a strategic plan to activate the brand's potential.

Greenbook implemented a solution fueled by consumer research, refining the brand strategy around 'confidence'. This led to a refreshed logo, redesigned packaging, and a new creative campaign. The result was a 16% CAGR in the two years post-launch, allowing Scünci to regain category leadership and strengthen key retailer relationships.

Conair