Case Study: a leading FMCG brand launches a top-performing product with 4.7★ ratings using Greenbook’s i-Genie.ai CX Bench

a leading FMCG brand launches a 4.7★ product with Greenbook

A leading FMCG brand faced intense competition in the hair care market and sought to boost sales by improving its marketing and product targeting. With traditional methods like surveys failing to provide the necessary detailed visibility across its many products and retailers, the brand turned to Greenbook and its partner i-Genie.ai to leverage the CX Bench solution.

Using i-Genie.ai's CX Bench, an AI-powered platform that analyzes customer experience for every product in the market, Greenbook helped the brand pinpoint key drivers of poor CX and uncover unmet needs. This enabled targeted corrective action. As a result, the brand launched a new top-performing product that achieved a 4.7-star rating versus the 4.4-star market average, with no 1 or 2-star reviews.