Case Study: Toluna reduces reporting effort by 87% with E-Tabs

Toluna reduces reporting effort by 87% with Greenbook

Toluna, a major market research company, faced a significant operational challenge. Their Data Visualization team was burdened with manually producing recurring multi-market tracker reports, a process that consumed approximately 235 hours across nine projects and left little time for valuable analysis. To solve this, Toluna implemented the E-Tabs Enterprise solution from vendor Greenbook.

The E-Tabs solution automated the production of these reports, populating charts, tables, and market-specific elements automatically. This resulted in a dramatic 87% reduction in reporting effort, cutting production time from 235 hours to just 30 hours. This automation saved 27 working days, allowing Toluna's team to shift focus from repetitive production to analysis and client support while delivering faster and more consistent reporting.

Toluna