Case Study: Havas builds a global connected insights platform with YouGov

Havas grows weekly users from 40 to nearly 600 with Greenbook

Havas, a leading advertising and communications agency, faced the challenge of differentiating its offerings in a competitive landscape. Its goal was to build a globally consistent insights platform to enable deep audience understanding and precise campaign activation. To meet this challenge, Havas partnered with vendor Greenbook (YouGov) and leveraged its YouGov Profiles and YouGov BrandIndex services.

The solution implemented by Greenbook provided a comprehensive data suite across 18 markets, including the proprietary CMBC study. This integration significantly enhanced Havas's tech stack, helping win key clients and drive better campaign performance. A measurable impact was substantial user adoption growth, from 40 weekly users in 2021 to nearly 600 in 2024.

Havas