Case Study: Snap, Inc. uncovers AR-driven engagement and purchase insights with Alter Agents

Snap, Inc finds Snapchat 1.7x more immersive with Greenbook

Snap Inc. faced the challenge of demonstrating the power of its augmented reality (AR) offerings to brands. They needed to illustrate how AR breaks through the noise to improve consumer experiences, boost advertising effectiveness, and positively influence purchase decisions. To deeply understand this impact, Snap engaged the research vendor Alter Agents for a tailored, multimodal study.

The solution implemented by Alter Agents employed a blend of methodologies including in-depth interviews, mobile ethnographies, multi-country surveys, and agile neuroscience. The results were significant: research found Snapchat to be 1.7x more immersive than other social platforms and revealed that branded AR experiences dramatically increase purchase likelihood, with 73% of consumers more likely to buy home decor after an AR experience. Alter Agents helped Snap prove that AR provides a powerful platform for deep audience engagement, especially with Gen Z.

Snap, Inc