Case Study: Touchstone Research, Inc. validates Gen Alpha platform concepts with Greenbook

Touchstone Research validates Gen Alpha platform concepts in rapid remote sessions with Greenbook

A global entertainment company was building a new digital platform for Gen Alpha and needed proof of concept from that target audience. Their challenge was to get authentic qualitative feedback with rapid turnaround and the ability for stakeholders to observe live sessions. They partnered with Touchstone Research, Inc. to address this.

Touchstone Research, Inc. implemented a solution using remote friendship-paired qualitative sessions. This approach generated candid, peer-validated insights that led to prioritizing social features and enabled real-time stakeholder observation for immediate feedback. The study delivered directional guidance that allowed the client to move forward with platform development for Gen Alpha with high confidence, accelerating decision-making and alignment on the product vision.

Touchstone Research, Inc