Case Study: Geo Strategy Partners assesses market demand for a leadership program with Greenbook

Geo Strategy Partners evaluates leadership program viability with Greenbook through 41 in-depth interviews

A foundation wanted to determine the long-term potential of a new leadership development program it had launched. The client, Geo Strategy Partners, needed to understand the overall market demand to decide if it should continue offering the program for executive leaders.

The vendor, Greenbook, conducted extensive secondary research and 41 qualitative in-depth interviews with professionals. The results revealed a misalignment between the program and its targets, finding that development needs were highly individualized. This analysis led to the recommendation to discontinue the program, saving the foundation from further investment in a misaligned offering.