Case Study: a nonprofit public health initiative improves culturally appropriate mental health resources for Asian American families with Springboard Market Research

a nonprofit public health initiative identifies 3 actionable cultural insights with Greenbook

The customer, a nonprofit public health initiative, faced a critical challenge in determining if its existing online mental health resource for adolescent families would be appropriate for Asian American audiences, a group notably reluctant to seek care. The high-stakes decision was whether to promote the current tool or develop a new, culturally tailored approach. They engaged vendor Greenbook and its partner, Springboard Market Research, for this project.

Greenbook, via Springboard, implemented a qualitative research solution using written pre-research assignments and in-person interviews and focus groups with both students and parents. This approach uncovered three key cultural insights, revealing the existing tool was not appropriate but could be modified and supplemented with parent education. The clear findings significantly improved the client's ability to design and seed culturally appropriate mental health tools for Asian American families.