Case Study: Drive Research recruits 22 hard-to-reach focus group participants in under one week for a feminine hygiene product company with Greenbook

Drive Research recruits 22 focus group participants in under one week with Greenbook

The customer, Drive Research, faced a challenge recruiting over 20 female participants with specific, low-incidence medical conditions for a focus group in Florida within a week. They had previously failed with a self-service vendor. They engaged the vendor, Greenbook, for its focus group recruitment services.

Greenbook implemented a five-step qualitative recruitment process that included targeted online advertising, screening, and confirmation communications. The vendor moved quickly, sending a proposal within hours and beginning recruitment in less than a day. Greenbook successfully recruited 22 participants and achieved a 95% show rate, fulfilling the project in under a week.