Case Study: a major snacks brand drives incremental online and in-store purchases with Behaviorally

a major snacks brand drives incremental online purchases with Greenbook

The customer, a major snacks brand, faced the challenge of driving unplanned purchases across both online and physical retail channels in 2020. The vendor, Behaviorally, used its OmniPath™ solution to identify key moments to influence consumers along the omnichannel path-to-purchase for the category.

Behaviorally's solution involved using retailer cart recommendations to drive incremental online purchases and implementing more viscerally appealing packaging to capitalize on impulse buys during in-store visits. This approach successfully addressed the challenge across multiple channels, helping the snacks brand increase sales and market share.