Case Study: Lufthansa gains brand perception insights with YouGov BrandIndex

Lufthansa tracks 16 brand metrics with YouGov BrandIndex

Lufthansa, a globally operating aviation group, needed to complement its internal customer surveys with a more comprehensive view of its external brand perception. The challenge was to collect highly up-to-date and reliable data on its own brand while also gaining robust insights into competitor perception through a uniform methodology. To address this, they worked with vendor Greenbook and utilized the YouGov BrandIndex solution.

The solution implemented by Greenbook's YouGov BrandIndex provided KPI-based daily brand tracking across sixteen metrics. This gave Lufthansa comprehensive, always up-to-date information on brand perception, enabling them to benchmark against competitors and analyze their performance. As a result, Lufthansa could react quickly to short-term changes, identify long-term trends, and gain an in-depth understanding of their brand's development to strategically manage communications.

Lufthansa