Case Study: Harvest Insights, LLC drives donor engagement with Greenbook

Harvest Insights, LLC identifies 5 donor segments with Greenbook

The customer, Harvest Insights, LLC, faced a challenge with its client, a charitable foundation. Despite strong local brand awareness, the foundation had a fragmented understanding of its donors' motivations. Demographic data enrichment was not helping to resolve issues where high-intent segments had low familiarity and high-value donors were giving minimally due to perceived misalignment.

The vendor, Greenbook, implemented a proprietary online segmentation study with 1,000 respondents. This solution identified five distinct donor segments and assessed their motivations and preferences. As a result, Greenbook showed that donation levels varied due to differing motivations, not just demographics, and identified high-potential audiences. These findings are now guiding the foundation's segment-specific outreach and program design.

Harvest Insights, LLC