Case Study: Tempo-Team boosts association strength by 30% with Greenbook’s Mindspeller

Tempo-Team boosts association strength by 30% with Greenbook

Tempo-Team, a leading recruitment firm in the Benelux, sought to differentiate its brand from competitors and improve its in-store experience. They engaged the vendor Greenbook and its Mindspeller AI solution to help trigger the brand’s intended associations and guide their rebranding campaign.

Using its proprietary Explorer application and Association Wheel visualization, Greenbook helped Tempo-Team identify a shortlist of intended associations and understand its existing brand perception. This process revealed the brand's initial framework was dominated by category-related themes with limited emotional anchors. Following the rebranding campaign guided by these insights, Tempo-Team successfully boosted its association strength by 30%.

Tempo-Team