Case Study: Audi achieves record sales growth with Greenbook (Kantar Marketplace)

Audi boosts sales 18.5% with Greenbook

The customer, Audi, faced a challenge with a polarizing and poorly branded 60-second advertisement for its Quattro model. The vendor, Greenbook, utilized its Kantar Marketplace platform, specifically the Link and Link Express services, to help Audi develop a new version that would achieve a greater return on investment.

Greenbook used learning from Link coupled with Facial Coding to create a 30-second cut-down of the ad. Testing with Link Express confirmed the new version had stronger branding, was less polarizing, and scored in the top 30% of all ads tested. As a result, Audi aired the new version, which contributed to the company's best sales year yet, with sales 18.5% above the prior year's record.

Audi