Case Study: an international leader in alcoholic drinks achieves optimal beer and cider packaging design with Greenbook's PackProbe research

a major alcoholic drinks leader improves packaging fit with Greenbook

An international leader in alcoholic drinks with a portfolio of over 300 brands faced the challenge of developing optimal packaging designs for its beer and cider ranges. The company engaged Vision One Research to conduct this packaging testing research.

Vision One Research implemented its proprietary PackProbe approach using an online survey methodology. This research identified a clear design preference among respondents across key metrics like recognition, appeal, and brand fit. Utilizing these insights, Vision One Research enabled the client to confidently move forward with the development and successful 2020 introduction of a new counter mount for pubs, bars, and restaurants.