Case Study: TGM Research achieves representative South African workplace insights with Greenbook

TGM Research delivers 350-response South Africa survey with Greenbook

TGM Research, a market research firm, faced the challenge of conducting a study on psychological needs and team-boosting behaviors in South African workplaces. A key operational hurdle was recruiting a hard-to-reach quota of respondents aged 55-65 to ensure a representative sample for reliable insights. The vendor, Greenbook, provided its online data-collection service to help achieve this.

Greenbook implemented an online polling survey using targeted recruitment and flexible quota management to successfully secure the required number of participants in the challenging demographic. The vendor delivered a complete cleaned dataset of 350 respondents. This data allowed for analysis that uncovered noteworthy patterns in team behaviors and clarified the influence of psychological needs on engagement, providing TGM Research's client with clear, empirically grounded findings to inform further research and practical interventions.

TGM Research