Case Study: Danone accelerates agile strategic decision-making with Greenbook’s wargaming approach

Danone accelerates plant-based strategy with Greenbook's wargaming sessions

Danone, a top global food company, faced the challenge of improving strategic decision-making and accelerating deployment for its plant-based portfolio within its specialized nutrition division. To address this, Danone's global strategy and insights team turned to vendor Greenbook and utilized their business wargaming approach, a data-driven method for enabling faster and more holistic decisions.

The solution implemented by Greenbook involved conducting a wargaming exercise where Danone's key decision-makers were divided into teams representing their company and its competitors to build scenarios and guide strategic decisions. This process resulted in the participants becoming convinced of the need to act on a market opportunity and led to an aligned action plan. To date, many participants have already begun to move forward with the decided strategy. The exercise also provided an unexpected team-building benefit and established Greenbook's wargaming as a new trend in agile decision-making within the company.

Danone